Category: Beer News
...[Terry] Heckler, who knows something about selling beer and something more about selling an idea, never plied his hand in political advertising. The man responsible for some of Seattle's most famous ads -- the run of delightfully offbeat Rainier Beer television commercials of the 1970s and 1980s -- says he never even was tempted.
"We stay away from politics and we stay away from religion," said the man who co-founded Seattle's Heckler and Associates in 1968. Political ads tear down, he said. Political ads demonize, deconstruct. And, as these ads become increasingly constant before the November election, they do the worst thing of all: They bore.