The End of History Starts with a Dead Squirrel

I like the BrewDog beers that I've tasted, but Erik at Top Fermented hits the nail on the head with respect to the recent "The End of History" hullaballoo:

What’s the point of spending your time creating a beverage that nobody will ever drink?

and

Is something exclusive worth having if it’s specifically designed to be exclusive?

Read Erik's excellent dissection of the issue at Top Fermented.