Sunday, April 15, 2007

Beer 'stripped' off the shelves

[Edit 2007-04-17: Added a picture of the label in question.]



I'll go out on a limb here and venture a guess that this beer probably won't ever be available in the USA, at least not with the label in question.




A Belgian lager with a risque marketing strategy has been stripped from sale.



Bottles of Rubbel Sexy Lager featured a picture of a woman with a removable swimsuit on the label.



Drinkers could scratch her clothes off to leave her naked, reports Sky News.


The beer is brewed by Brouwerij Huyghe in Melle, Belgium. You can read the entire article at iol.co.za, among other places.






2 comments:

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Anonymous said...

Wow, cold beer and naked chicks, what else could a guy possibly ask for? Maybe the naked chick could jump off the bottle and fetch us a new one when we're finished?