Sunday, November 11, 2007

Miller to Expand Test of 64-Calorie Brew

"As light as it gets"...this is a good thing?!?




Chicago—Less than three months after introducing MGDL-64 in Madison, Wisconsin, Miller Brewing executives are strongly considering expanding the test throughout the Midwest as well as other territories, per a source.



The 64-calorie brew, also dubbed Miller Genuine Draft Light, debuted in August. Its tagline “As light as it gets” has appeared on retail displays as well as on out-of-home signage.


Read the entire article at BrandWeek. In the meantime, you want light? Drink bottled water.

2 comments:

choo said...

this is one of them life's conundrums that have me longing for life in irrelevembruary . . .

not at all sayin i would drink this particular swill (not gonna happen)
but . . .
if i only drank full on good beer everytime i drank beer i would weigh 900 lbs -
simply drinking less is just not an option.

humor me here . . . please . . .
if you had to drink a domestic light beer to save your life, which one would you choose?

(just want to see if my choice holds up)

ps way to go on the 602.17

Richard Stueven said...

> if you had to drink a domestic light beer to save your life, which one would you choose?

You're kidding, right? If it ain't worth drinkin', I ain't drinkin' it.

Besides, people have survived for weeks drinking their own urine.

> ps way to go on the 602.17

A little disappointing, actually. I thought it would be closer to $700.