Category: Beer News
"As light as it gets"...this is a good thing?!?
Chicago—Less than three months after introducing MGDL-64 in Madison, Wisconsin, Miller Brewing executives are strongly considering expanding the test throughout the Midwest as well as other territories, per a source.
The 64-calorie brew, also dubbed Miller Genuine Draft Light, debuted in August. Its tagline “As light as it gets” has appeared on retail displays as well as on out-of-home signage.
Read the entire article at BrandWeek. In the meantime, you want light? Drink bottled water.