Miller to Expand Test of 64-Calorie Brew
Category:
Beer News
"As light as it gets"...this is a good thing?!?
Chicago—Less than three months after introducing MGDL-64 in Madison, Wisconsin, Miller Brewing executives are strongly considering expanding the test throughout the Midwest as well as other territories, per a source.
The 64-calorie brew, also dubbed Miller Genuine Draft Light, debuted in August. Its tagline “As light as it gets” has appeared on retail displays as well as on out-of-home signage.
Read the entire article at BrandWeek. In the meantime, you want light? Drink bottled water.
2 comments:
this is one of them life's conundrums that have me longing for life in irrelevembruary . . .
not at all sayin i would drink this particular swill (not gonna happen)
but . . .
if i only drank full on good beer everytime i drank beer i would weigh 900 lbs -
simply drinking less is just not an option.
humor me here . . . please . . .
if you had to drink a domestic light beer to save your life, which one would you choose?
(just want to see if my choice holds up)
ps way to go on the 602.17
> if you had to drink a domestic light beer to save your life, which one would you choose?
You're kidding, right? If it ain't worth drinkin', I ain't drinkin' it.
Besides, people have survived for weeks drinking their own urine.
> ps way to go on the 602.17
A little disappointing, actually. I thought it would be closer to $700.
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