Sunday, July 20, 2008

The rise and fall of an American beer

Don't feel too bad about America losing an icon in the Anheuser-Busch sale. That company has done a whole lot of damage to American beer culture and diversity over the decades.

Imagine the Budweiser Clydesdale team on a cross-country rampage, with a decrepit, tipsy August A. Busch Jr. strapped to the lead horse, wearing a bright red St. Louis Cardinals cowboy hat. Starting on the West Coast, platter-hoofed horses trample a can of Blitz-Weinhard, spewing suds all over the streets of Portland, Ore. Moving south to San Francisco, they stamp on bottles of Lucky Lager. In their hometown of St. Louis, they crash through the wall of a Griesedieck Bros. brewery, rolling hundreds of barrels into the Mississippi. They're seen next in Cincinnati, kicking a Hudepohl taster to death. The Clydesdales' tour of destruction ends in Brooklyn, N.Y., where Busch orders them to urinate in a vat of Piels, cackling that no one will be able to tell the difference.

Edward McClelland tells a great story at

No comments: