Wednesday, December 5, 2007

Last orders for Guinness?

Granted, Guinness isn't the beer it used to be. It's lighter and less flavorful than it was 15 or 20 years ago, back when it was my favorite beer. Then again, maybe that's why their business has been declining all this time. And if that's the case, Guinness Red ain't gonna help.

Guinness is one of Britain's best loved brands, yet sales of the famous black stout have been falling year after year both in the UK and Ireland.

But with nearly 250 years of history behind it, Guinness is not about to go quietly.

It has launched a fight back with a new lighter, sweeter version, Guinness Red, and a much hyped multi-million pound advertising campaign.

Will it be enough to reverse the decline?

Read the entire obituary at the BBC.

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