Category: Beer News
A few interesting links have stacked up in my mailbox. Rather than stacking up a bunch of new posts, I'll just shoehorn them all in this one:
True Brew T.V. premiere is here!
After traveling thousands of miles, sampling hundreds of craft-brewed beers and interviewing several of the greatest producers of specialty beers in this country, "True Brew T.V." has arrived! Watch and see interviews with industry giants, tips on home brewing, and the pairing of our own specialty dishes with the beer style of the week.
Beer Helps Drivers Gain Traction
Nearby Groveland, MA has begun using a beer by-product mixed with salt to de-ice roads. It quickly turns ice into slush, which can then be easily plowed. Even better, using this product slashes the annual salt budget and is better for the environment. What's especially interesting is that the beer by-product actually causes the salt shed to smell like beer, so don't be surprised if the highway smells like a brewery or road to heaven!
Michelob goes back to all malt
In a television commercial airing this week, a craftsman rolls liquid glass into the teardrop shape of a Michelob bottle, to a swing soundtrack: "I can feel a change a'comin' ."‰."‰. a change will do you good." With that in mind, Anheuser-Busch Cos. is pushing its Michelob beer family back to its roots. The St. Louis brewer will make Michelob, Michelob Light and Michelob AmberBock with 100 percent malt — one of the signatures of fast-growing craft beers.
Feds Continue to Assert World Jurisdiction
Federal officials are contemplating "punitive action" against Boston Red Sox pitcher Daisuke Matsuzaka. Seems Matsuzaka endorsed a brand of beer and, in a television commercial, actually took a sip of said beer. That's a violation of (stupid) U.S. alcohol regulations. Here's the problem: It was a Japanese beer. And the TV commercial aired only in Japan.
Sam Adams unveils ultimate beer glass
Boston Beer Co. unveiled a special glass today so customers can savor its Samuel Adams brand beer. Wine lovers have long used crystal stemware to help experience the exquisite nose of a French merlot or a frisky Australian vin ordinaire, and now the Boston brewer thinks beer connoisseurs have achieved a similar level of discernment when it comes to appreciating state-of-the-art advances in lager delivery-systems. According to the company, the new Samuel Adams Boston Lager Pint Glass is the first glass specifically designed to showcase beer as brewers intended.