Sunday, July 31, 2011

Named for Chicago, but Goose Island's 312 to be brewed in New York

According to the Chicago Tribune:

Three months after being acquired by Anheuser-Busch, Goose Island Beer Co. said today that its massively popular 312 Urban Wheat Ale will soon be brewed in an AB facility in upstate New York.

Brewing a beer named for Chicago in Baldwinsville, N.Y. -- 700 miles from where it was created -- might raise eyebrows among those who criticized AB's $38.8 million takeover of Goose this spring, but Goose founder and Chief Executive Officer John Hall said the move will be a boon for fans of the brewery's higher end beers, like Matilda and Bourbon County Stout.

Accounting for almost half the brewery's sales, 312 has required significant resources at Goose's Fulton Street plant. With the beer's production heading east -- partially at first and likely entirely at some point -- that space can be used for other projects, Hall said.

And here's something I didn't know:

312 is the third Goose beer to leave its hometown; all of the brewery's India pale ale and most of its Honker's Ale are brewed at a Redhook brewing facility in Portsmouth, N.H.

Read the whole story at the Chicago Tribune.

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