Tuesday, September 2, 2008

People Really Do Look Better When You Drink

The one upside to having a psychology degree is that you get to conduct in experiments like this. The one upside to being a psychology student is that you get to participate in experiments like this.

For the first time, scientists have proven that "beer goggles" are real — other people really do look more attractive to us if we have been drinking.

Surprisingly, the beer goggles effect was not limited to just the opposite sex among the ostensibly straight volunteers recruited for the study — they also rated people from their own sex as more attractive.

Scientists in England gave 84 heterosexual college students chilled lime-flavored drinks that were either non-alcoholic or given a dose of vodka equivalent in alcohol to a large glass of wine or a pint-and-a-half of beer.

The scientists would also want to vary the levels of alcohol that volunteers receive, "but there are practical and ethical constraints around how much alcohol we can give people in the lab!" Munafo told LiveScience.

Read the whole story at LiveScience.

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